Why Social Media and is it just FB and Twitter?

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Basically it’s the way we communicate with the world in these times. The beauty of it is its potential global reach but it’s not impersonal either.  Social media integrates all ways of getting your customer to know about you from many different channels.  Here’s a list of marketing ideas for social media and how the big boys are using them to establish more personal connections with their customer base.


  • Narrow the focus to responding to customer complaints, as Comcast does on Twitter.
  • How to Build brand loyalty, as Bisnow does with e-newsletters, as Skittles does on Facebook, and as the Wine Library does with its podcasts.
  • Issue blog posts and tweets instead of news releases, as Google does with its blog, and as its now-former CEO did with Twitter.
  • Re-purpose your existing content, and thus enlarge your audience, as The New York Times does with Twitter, as the FBI does with Scribd, and as Dell does with SlideShare.
  • Manage your reputation, as countless companies do — or try to do — with Wikipedia.
  • Conduct crisis communications, as Johnson & Johnson does with its blog.
  • Hold contests to improve your algorithms, as Netflix did with the Netflix Prize.
  • Crowdsource your challenges, as the U.S. Army did with its field manuals.
  • Demonstrate thought leadership, as recruiter Lindsay Olson does with her blog.
  • Research free advertising opportunities, as Allstate does on YouTube.
  • Showcase your wares, as Zappos does with its blog, and boost your sales, as Dell does on Twitter.
  • Recruit employees, as Booz Allen does on LinkedIn.

In these contexts, “social media” refers not to platforms, but to what those applications enable: social interaction.

Think of these interactions . Twitter in general has the clout to reach new and savvy stakeholders using the platform. Instead of evangelizing for a blog, let’s see how blogging can generate leads. Instead of pointing to videos gone viral, we explore video tools that will help you develop a brand identity.

By unpacking social media’s broad definition on a case-by-case basis we utilize the best tools for your specific need.